No one has ever seen anything like it since the explosion of the World Wide Web. You won't hardly go to any web site without seeing the now-familiar brands of Facebook, Twitter, LinkedIn, RSS feed, and others so that anyone who ‘likes ‘ the manuscript, product, or page can let all their friends know about it in 1 click. Now, Pinterest has a technique to have their users ‘pin ‘ any page or picture on the web to their own Pinterest profile to share. If you have not already started a Facebook, Twitter, LinkedIn, and some type of Blog, you are way behind the times and are missing out on a new demographic of possible customers.
1. Facebook
Facebook has been about for a short while now, however it has billions of users around the world. You can connect or ‘friend ‘ or ’subscribe ‘ to folk and companies that you know or that you like. Anyone that subscribes to your newsfeed, which are from your status’s you post, will see what you say. They can comment on it, share it with others, ‘like ‘ it, or ignore it. Obviously, you would need one or all of the first three to happen as frequently as practicable.
The trick to Facebook is opportune info that is helpful and will direct folk to your site or your product.
2. Twitter
Twitter is the same as the ADHD younger brother of Facebook. It has the same grounds; you follow folk and you have followers. But when you are saying something (called a ‘tweet’) it must be done in 140 characters or less so they are short and sweet. Anyone that follows you will get your tweet. Again, make it relevant and succinct. Always direct the reader to more info on your site or blog.
3. LinkedIn
LinkedIn is similar to the much older and more responsible sibling to Facebook and Twitter. This is a more professional social network. You will wish to connect to other executives this way. Maybe you'll get a local small company owner as a consumer. Or you may find your next sales agent from LinkedIn. Just remember it's a professional network, not fun and games. Make sure your profile is top-notch.
4. Blog
There are a few main blogging sites that you can make a decision from, or, if you are the owner of your own web site domain, you can probably include a blog on one of your available pages. In this blog, you will want to engage the reader in product info and insurance education which will need the reader to discover more and maybe discuss with you their need for your product.
With quickly advancing technology and mobile Internet on a tight schedule everywhere, you will be wanting to stay abreast of the times and make certain that you aren't missing opportunities to build your brand and your presence as a seasoned agent and professional in your neighborhood.