Spending years on the trading floor gave me an advantage to know how are the real players out there. With so many stock brokers, it’s hard for the average person to figure out which is the best but you are in luck because I’m here.

Zecco is ultra cheap but it’s one of the worst stock brokers out there. At the beginning, they were advertising free stock trades. Then, they changed it to 10 trades per month only. Afterward, they switched it to 10 trades per month only if you have $25,000 in your account. What gives?

OptionsHouse’s pricing is only $2.95 per trade. Yup. Less than three dollars. I know. It’s cheap, and their competitors know this. It will be interesting to see how everyone else response once the word is out.

TradeKing, while not the lowest price broker anymore, is still very good. It keeps winning awards like the Smart Money best discount broker award and others, all while maintaining their good pricing and awesome customer service.

OptionsXpress trouts itself as the best options broker and it certainly has great options trading tools. Price wise, it’s not the cheapest but if you are looking for good education and great trading tools, look no further.

Scottrade is not really promoting its business like it should but it does offer a solid platform for traders. At $7 a trade, it is middle of the pack in terms of price and middle of the pack in terms of features.

TD Ameritrade really needs to update their interface, as well as lower their pricing. The price is high, not to mention that the website have been known to be down under heavy use.

Etrade used to be the most innovative and web savvy company but with all the troubles and all these up and coming discount brokerages, Etrade has a tough road ahead. Still, this firm has a solid offering if you don’t mind paying a little bit more per trade.

Many mistakes, many years later and stand before you is a man who knows about stock brokers. I’ve almost tried them all so I can quickly tell whether the interface is good or not, without making a single trade. Here’s what I think about the different brokers.

Zecco still advertises stock trading at no cost, but the package it offers is a far cry from the unlimited free trades that it used to promote. Nonetheless, 10 free trades per month (for those that qualify) is still quite good.

OptionsHouse was a no-name until it made headlines with $2.95 per trade. Before that, they were offering $4.95 a trade without anyone ever signing up. Now that they’ve lowered the price, people are signing up in droves. Will it last?

TradeKing was one of the first stock brokers who invented the area of discount brokerage firms. It’s good customer support, fair pricing and good tools ranks high in my book of stock brokers.

As the name implies, OptionsXpress is all about options. While it has stock trading offers, options trading is where it really shines. It even has an extensive guide to options trading, which is good for beginners as well as professionals.

Scottrade is not really promoting its business like it should but it does offer a solid platform for traders. At $7 a trade, it is middle of the pack in terms of price and middle of the pack in terms of features.

TD Ameritrade has good person support because you can walk into a branch and talk to someone. However, its website is lacking and looks like something from the 80s. I wouldn’t touch it with a ten foot pole but you may like it.

Etrade used to be the most innovative and web savvy company but with all the troubles and all these up and coming discount brokerages, Etrade has a tough road ahead. Still, this firm has a solid offering if you don’t mind paying a little bit more per trade.

Many mistakes, many years later and stand before you is a man who knows about stock brokers. I’ve almost tried them all so I can quickly tell whether the interface is good or not, without making a single trade. Here’s what I think about the different brokers.

Zecco stomped onto the industry with unlimited free trades. It was a big mistake because it was an unsustainable business model. Now, it only offers ten free trades if you have $25,000 in your account.

OptionsHouse’s pricing is only $2.95 per trade. Yup. Less than three dollars. I know. It’s cheap, and their competitors know this. It will be interesting to see how everyone else response once the word is out.

TradeKing was one of the first stock brokers who invented the area of discount brokerage firms. It’s good customer support, fair pricing and good tools ranks high in my book of stock brokers.

As the name implies, OptionsXpress is all about options. While it has stock trading offers, options trading is where it really shines. It even has an extensive guide to options trading, which is good for beginners as well as professionals.

Scottrade was one of the oldies and I have a tough time spelling this stock broker correctly. Anyway, it offers $7 a trade and is probably good for you if you like the old style trading platforms. Otherwise, stick with the others.

TD Ameritrade has good person support because you can walk into a branch and talk to someone. However, its website is lacking and looks like something from the 80s. I wouldn’t touch it with a ten foot pole but you may like it.

Etrade used to be the most innovative and web savvy company but with all the troubles and all these up and coming discount brokerages, Etrade has a tough road ahead. Still, this firm has a solid offering if you don’t mind paying a little bit more per trade.