by Travis Ristig
Even though General Motors had been experiencing some difficult times during the last few years, including mismanagement with regards to executives, the recent announcement of bankruptcy still sent shock waves through the country. After all, General Motors had been a symbol of American innovation for decades.
In March of this year, shortly after the U.S. president ordered CEO Rick Wagoner to be fired from his position in General Motors, GM Fritz Henderson assumed his position at the helm. Unfortunately for Wagoner, his attempts at restructuring the company after receiving numerous loans and bailouts didn’t work, and as a result, the task was handed over to GM Fritz Henderson, not to mention that he was also unable to save the company from collapse. Quite understandably, many people are wondering why the task was handed to Henderson in the first place, considering he had been vice president at that time when General Motors applied for bankruptcy.
What Events Led Up To General Motors Filing For Bankruptcy? In order to try and stimulate the market for new cars, General Motors implemented a concept known as “planned obsolescence”, which in effect meant they would manufacture cars specifically designed not to last very long. However, when one considers that foreign cars being imported into the United States had a reputation of lasting upwards of 200,000 miles, planned obsolescence was at best a poor concept. In fact, one can hardly argue that the concept of planned obsolescence was perhaps the single most influential factor regarding General Motors losing a phenomenal amount of money during the last decade.
Gas mileage was also an issue. GM cars simply did not get great gas mileage. One reason for this was that most GM cars were sports models or they were huge cars along the lines of an SUV. For a time, consumers loved the gas consuming vehicles. However, these solid sales were common during the era of low gasoline costs. When gasoline process skyrocketed, these large cars were not popular sellers. In time, GM simply could not move models.
The bottom line is that when General Motors encountered these problems, together with numerous other problems, the executives, including GM Fritz Henderson and Wagoner, failed miserably. As a result, the company was losing billions of dollars as it headed towards insolvency.
These problems were compounded by various poor managerial decisions. Namely, a joint venture with Nissan and Renault proved disastrous. General Motors also poorly negotiated union contracts it was not able to afford. These problems further drained the company making a turnaround far too difficult.
How did GM Fritz Henderson, Wagoner, and others handle the problems? The answer to this is shrouded in mystery. A clear plan to reverse the problems with General Motors was never truly instituted. Attempts to sell the European wing of the company proved fruitless and further losses piled up. Eventually, the strategy arrived at was to accept a bailout loan from the federal government to avoid heading into bankruptcy court. The plan didn’t work and GM could not avoid bankruptcy filing. This essentially ended General Motors as far as it had previously existed and, ironically, it was also the start of GM Fritz Henderson as CEO.
Essentially, the General Motors bankruptcy still allows the company to exist, although of course, it is significantly different from what it was in the past. Also, it has now been dubbed “Government Motors”, rather than General Motors, but irrespective of how you see it; the name change also spells the end of an era.
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