Spending years on the trading floor gave me an advantage to know how are the real players out there. With so many stock brokers, it’s hard for the average person to figure out which is the best but you are in luck because I’m here.

Zecco is ultra cheap but it’s one of the worst stock brokers out there. At the beginning, they were advertising free stock trades. Then, they changed it to 10 trades per month only. Afterward, they switched it to 10 trades per month only if you have $25,000 in your account. What gives?

OptionsHouse’s pricing is only $2.95 per trade. Yup. Less than three dollars. I know. It’s cheap, and their competitors know this. It will be interesting to see how everyone else response once the word is out.

TradeKing, while not the lowest price broker anymore, is still very good. It keeps winning awards like the Smart Money best discount broker award and others, all while maintaining their good pricing and awesome customer service.

OptionsXpress trouts itself as the best options broker and it certainly has great options trading tools. Price wise, it’s not the cheapest but if you are looking for good education and great trading tools, look no further.

Scottrade is not really promoting its business like it should but it does offer a solid platform for traders. At $7 a trade, it is middle of the pack in terms of price and middle of the pack in terms of features.

TD Ameritrade really needs to update their interface, as well as lower their pricing. The price is high, not to mention that the website have been known to be down under heavy use.

Etrade used to be the most innovative and web savvy company but with all the troubles and all these up and coming discount brokerages, Etrade has a tough road ahead. Still, this firm has a solid offering if you don’t mind paying a little bit more per trade.

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